Description
chanel e-commerce strategy, When back in 1974, Chanel No. 5 was not selling well, CEO Alain Wertheimer reduced its retailing from 18,000 to 12,000 stores in the US and heavily invested in advertising for the products. Scarcity marketing protects .
Beige and white GG Supreme canvas
Chanel fragrances
Gold-toned hardware
Chanel company
Double G
Inside: 9 open pocket
Chanel digital innovation
Chain top handle with 7″ drop
Top zip closure
Chanel china website
5.3″W x 5.1″H x 2.3″D
Weight: 0.9lbs approximately
Chanel marketing mix